Travis L. Williams is the CEO & Founder of HBCU All-Stars LLC, a Black-owned sports marketing, events, and media company located in Atlanta. Williams founded this GOD-driven company in 2019 with his wife Kya Williams, CFO & Co-Founder, and their two adorable children Teagan & TJ.
Coach Williams has been the head men’s basketball coach at two prestigious HBCUs, Tennessee State and Fort Valley State Universities. He has over 23 successful years of playing and coaching on the NCAA Division I & II levels, with numerous conference tournament championships and NCAA & NIT Tournament berths. He coached eight years at two prestigious HBCU’s, and over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”. He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas. He has academic and athletic consulting experience in both public and private colleges and universities.
His vision is providing “E.A.R. and O.R.R” Exposure, Access, Recognition, Opportunities, Resources, and Results for our very hard-working, talented, ambitious, and deserving students, student-athletes and brilliant coaches at the most distinguished Historically Black Colleges & Universities (HBCUs) across the country and globally around the world.
The Williams Family is the visionary leaders behind the annual HBCU All-Star Games during Final Four Weekend featuring 24 of the nation’s best HBCU student-athletes and ancillary experiences during the 2022, 2023, and 2024 NCAA Men’s Basketball National Tournament Championships in New Orleans, Houston, and Phoenix. There are over 60-70% of the 72 HBCU All-Star Game alums playing professionally overseas, NBA G-League, and with the Harlem Globetrotters.
In June 2024, Williams’ company HBCU All-Stars LLC made history once again and went global across the world with the first ever HBCU All-Stars International Tour to Paris, France during the Olympics Year. His top 2022, 2023, and 2024 HBCU All-Star Game alums played in the famed Quai 54, World’s Largest Street Ball Tournament Championship sponsored by the Jordan Brand and Friendly Exhibition Games during this historic HBCU All-Stars International Tour in Paris.
In 2022, 2023, 2024, William launched the annual ATL Has Something to Say HBCU All-Stars Challenge in 2022 and 2023 at Morehouse College Forbes Arena and Georgia State University Convocation Center featuring some of the most talented players and teams from the four premier Black College Conferences MEAC, SWAC, CIAA, SIAC, and Independent team Tennessee State University. In September 2023, he also founded the first ever HBCU All-Stars Coaches Clinic to shine a national spotlight on some of our most talented HBCU coaches in the business.
Travis L. Williams is the CEO & Founder of HBCU All-Stars LLC, a Black-owned sports marketing, events, and media company located in Atlanta. Williams founded this GOD-driven company in 2019 with his wife Kya Williams, CFO & Co-Founder, and their two adorable children Teagan & TJ.
Coach Williams has been the head men’s basketball coach at two prestigious HBCUs, Tennessee State and Fort Valley State Universities. He has over 23 successful years of playing and coaching on the NCAA Division I & II levels, with numerous conference tournament championships and NCAA & NIT Tournament berths. He coached eight years at two prestigious HBCU’s, and over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”. He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas. He has academic and athletic consulting experience in both public and private colleges and universities.
His vision is providing “E.A.R. and O.R.R” Exposure, Access, Recognition, Opportunities, Resources, and Results for our very hard-working, talented, ambitious, and deserving students, student-athletes and brilliant coaches at the most distinguished Historically Black Colleges & Universities (HBCUs) across the country and globally around the world.
The Williams Family is the visionary leaders behind the annual HBCU All-Star Games during Final Four Weekend featuring 24 of the nation’s best HBCU student-athletes and ancillary experiences during the 2022, 2023, and 2024 NCAA Men’s Basketball National Tournament Championships in New Orleans, Houston, and Phoenix. There are over 60-70% of the 72 HBCU All-Star Game alums playing professionally overseas, NBA G-League, and with the Harlem Globetrotters.
In June 2024, Williams’ company HBCU All-Stars LLC made history once again and went global across the world with the first ever HBCU All-Stars International Tour to Paris, France during the Olympics Year. His top 2022, 2023, and 2024 HBCU All-Star Game alums played in the famed Quai 54, World’s Largest Street Ball Tournament Championship sponsored by the Jordan Brand and Friendly Exhibition Games during this historic HBCU All-Stars International Tour in Paris.
In 2022, 2023, 2024, William launched the annual ATL Has Something to Say HBCU All-Stars Challenge in 2022 and 2023 at Morehouse College Forbes Arena and Georgia State University Convocation Center featuring some of the most talented players and teams from the four premier Black College Conferences MEAC, SWAC, CIAA, SIAC, and Independent team Tennessee State University. In September 2023, he also founded the first ever HBCU All-Stars Coaches Clinic to shine a national spotlight on some of our most talented HBCU coaches in the business.
